Overview
To promote the launch of the new season of HBO’s The Last of Us, our team supported a full-scale branding transformation of a large stadium. The goal was to create a visually immersive environment while ensuring all materials could be installed and removed efficiently by the client’s team.
Objectives
- Provide high-impact visual branding materials
- Ensure fast and simple installation and removal
- Use sustainable, eco-friendly materials suitable for public indoor spaces
We produced and delivered a full set of branded materials with flame-retardant certificates, including:
- Custom-wrapped columns using stretch fabric for a seamless 360° finish
- Rigid signage boards for freestanding placements in lounges, entrances, and corridors
- All materials pre-finished with the correct sizes, cuts, and mounting solutions (Velcro, silicone tape)for fast, tool-free installation
- Environmentally friendly textiles: Made from 100% recyclable polyester, free from PVC and heavy metals
Result:
The entire venue was successfully transformed into an immersive “The Last of Us” environment, covering entry zones, corridors, lounges, and dining areas with consistent visual storytelling. The use of lightweight, flexible materials allowed the client’s team to handle installation and takedown quickly, without the need for special tools or technical crews — saving both time and labor costs.
The project was delivered on time and exactly to specification. The client praised the visual impact, ease of setup, and premium print quality.
